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OPPORTUNITIES AND ROOM TO IMPROVEWhile most tourism organizations are by now familiar with the Internet, far fewer have really gained an understanding of the technologies, new resources, new communication opportunities, and the requirements that they represent Jordan High Heels. These tips and explanations should prove a useful introduction.
While new technologies provide new opportunities, they don't change the basics of marketing: people, product, price, promotion, and distribution Penny Hardaway Shoes. Know your target markets, understand their purchase decision processes, and offer them the right product, at the right time, for the right price--and correct your course continually.
SHAPING THE PURCHASE DECISION PROCESS AND THE TOURISM EXPERIENCEYour online communication with customers can be used to shape outcomes in the following circumstances and stages, in relation to a potential tourist's purchase decision and tourism experience. Good communication can:Build awareness of a product or destination, and reshape existing perceptions;Generate interest;Provide information to turn interest into desire;Transact the actual purchase or series of purchases;Provide reassurance of a good purchase and offer preparatory information for the actual tourism experience;Continue to provide information, shape perception, and improve the experience during the tourist's journey;Aid and deepen memories after the tourism experience;Build upon your relationship to your customer, to add value for both you and the tourist; andEncourage referrals and generate repeat business.
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