That's the level of strength and depth and caring of that relationship Penny Hardaway Shoes.And not that it's bad or anything like that.
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And, it's a two way street.Quite frankly, we all do what works best for us in our relationships.Now someone may say that they don't want any contact with their customers or clients or prospects, so how can they still create an online businessThose people in a direct marketing mail order type business may sell books and publications and never speak to one client or customer, ever. Because everything is seemingly automated from the customer point of view - from the ads, websites, etc, to the product delivery and the automated helpdesk or customer service function.And most aspiring entrepreneurs LOVE the idea of this kind of setup.However, building a business is based on creating a list of people, and communicating to them. You may never speak to any of them if you don't want to, though, you will want to communicate in a written form to them. That is, if you're looking to create an ongoing stream of income from your subscribers and customers!But most do not want to do this aspect either. It's too much like hard work!And it's also here where the self-doubt and the self-criticism, comes in. Because one can say that they've never been a good communicator or that they've always been shy at school, or that they've always been not to good with words, or that they get tongue tied... so that's why they find it difficult in coming up with what to say on a weekly basis to their prospects or subscribers.Well of course, it's all a lie. All of it.So, to break the lie up into little pieces, I'll give you a few content ideas to help you come up with 'what to say' to your subscribers. And there are content ideas everywhere you look. So let's say that you want to write a message EVERYDAY to your subscribers, what can you say on a daily basis (Okay, just kidding! Maybe not everyday, but, you may want to write to your subscribers once a week.)So, where can you get your weekly content fromWell, how about from the following list:1. Amazon.co.uk2. Total Film.com3. BBC.Co.Uk4. NetDoctor.com5. You TubeOkay, so what are we going to do with this information and how can we use it to communicateWell, each website listed above, has the very latest information on various subjects that are of generic interest. You see, we all like to be kept abreast of matters that relate to our everyday life. And when we can connect with the information that's current and fresh and relevant, and tie that in to our written communication, your readers and subscribers will have 'new' information coming at them, weekly... if not, daily!And who wouldn't want to know what's on the best seller list and, what your thoughts are about it Who wouldn't want to know what films are grossing the most money this week and what YOU thought of the film and what the main characters are all about What about the latest health happenings... and the latest news... and the latest you tube happeningsThere's a whole world of information out there that's freely available. All you need to do is take that information and give it your own twist or your own comments or your own opinion of things! And then, occasionally, tie that newly created message into the promotion of your products or services!When you do this as a regular, ongoing habit, you'll be surprised how many people will think of you and your communication as a breath of fresh air. Because quite frankly, most people subscribe to many lists and newsletters and ezines and they're receiving the SAME kind of information.
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